Website usability and price are cited by Reynolds as two of the factors that he most appreciates about Rapid.
“It may sound a bit obvious, but I do like the pictures on the website! The clear, high quality images really help to narrow down the search when selecting new components. Rapid are also very competitively priced which facilitates our UK manufacturing operation.”
Biosite works very closely with its account manager at Rapid, Elise Atkinson, identifying future product requirements and stock opportunities. “After visiting our premises and understanding our products, Elise appreciated our potential enough to offer us end column pricing on all our purchases”, says Reynolds. “This has enabled us to continue manufacturing our PCBs in the UK at genuinely competitive prices.” End column pricing is Rapid's most generous pricing structure. The unit price customers pay, even for one component, unit or reel, will be the same as if they were buying the quantity of the final price break.
“Working with a client like Biosite is exciting as they are always open to suggestions of emerging technologies that can be used innovatively in their designs”, said Atkinson, Rapid's account manager for Central & Southern England. “These can make their products stand out from the crowd. For example, switching from a standard STN to OLED display so it can be read easily in sunlight on site was a small change – but it made a big impact on the overall end equipment.”
“We tend to buy for stock and then make circuit boards to meet demand from our customers”, Reynolds says. “We normally buy for production quantities in short batches of around 100 to 1000 boards, depending on what product the board is for. Our boards often share components so we buy in bulk to cover a variety of different products. The terms we have at Rapid make that more attractive for us.”